HYDRATION AND BALANCE: Treat your senses to this unique combination of coconut milk and DHT blockers (save palmetto & nettle leaf). This unusual concoction adds hydration, elasticity, strength, and balance to hair for healthy, uncomplicated beauty. LUSH, GLEAMING, EXTREMELY SOFT: With its opulently creamy, foaming, and hydrating blend, Nourishing Coconut Milk Shampoo is like a vacation in a bottle; it leaves your hair feeling soft, lustrous, and moisturized. Ultimate Mild Cleaner - No sulfate, paraben, salt, silicones, or added color aids in reducing hair loss and producing a smoother, healthier texture HOW TO USE: liberally apply shampoo to damp hair, work into a lather until the ends are covered, and then thoroughly rinse the hair; Apply hydrating conditioner after shampooing.