This academic study by Dr. Ali Ismail Khalil provides a deep analysis of pre-Islamic (Jahiliyyah) prose, focusing on how textual structures were employed to construct and convey societal values. The book meticulously examines the rhetorical devices and linguistic patterns within these ancient texts to reveal the underlying moral and ethical frameworks. It explores how concepts like honor, generosity, and tribal loyalty were embedded in prose, offering a new perspective on the cultural and literary landscape of pre-Islamic Arabia. It is an essential resource for students and researchers of classical Arabic literature and rhetoric.