This book by Mike Wicks delves into the common pitfalls that lead to sales failures and an inability to close deals. It meticulously dissects the underlying reasons why salespeople often struggle, offering practical, actionable strategies to overcome these obstacles. Wicks provides invaluable insights into identifying and rectifying weaknesses in the sales process, from initial prospecting to final contract signing. Readers will learn how to build rapport, effectively handle objections, and master the art of negotiation, ultimately transforming their sales approach to consistently achieve better results and boost their closing rate. This guide is essential for anyone looking to understand and overcome their sales challenges.