In Richard Holl's insightful book, he delves into the fascinating concept that the fundamental human desire for success isn't merely a learned trait, but rather an intrinsic component deeply embedded within our very genetic makeup. Holl explores the evolutionary and biological underpinnings of ambition, offering compelling arguments and evidence for why our drive to achieve is an inherent part of the human condition. This work challenges conventional wisdom, suggesting that understanding our innate programming for success can unlock new pathways for personal and collective achievement. It’s a compelling read for anyone seeking to understand the roots of human motivation and how to harness their inherent potential.