Luc Boltanski and Ève Chiapello's seminal work, *The New Spirit of Capitalism*, published in 1999, offers a profound sociological analysis of how capitalism has managed to integrate and overcome its internal contradictions and external critiques. The authors argue that capitalism, faced with challenges from the artistic critique and the social critique, has evolved by incorporating elements that initially sought to oppose it. They meticulously trace the historical transformations of capitalist justification, revealing how new forms of exploitation and control emerge disguised as liberation and self-fulfillment. This book is essential for understanding contemporary socio-economic dynamics.