Emily Heyward, a renowned brand strategist, distills her expertise in 'Obsessed: Building a Brand People Love From Day One'. This essential guide challenges conventional marketing wisdom, advocating for an emotional, intuitive approach to brand creation that captivates consumers from their very first interaction. Heyward emphasizes the importance of authenticity, storytelling, and designing experiences that foster deep connections, ensuring your brand resonates powerfully and sustainably. It's an indispensable resource for entrepreneurs, marketers, and anyone aspiring to build a truly beloved and impactful brand in today's competitive landscape.