In 'Why Motivating People Doesn't Work and What Does,' Susan Fowler challenges conventional wisdom about employee motivation. She argues that traditional carrots and sticks often backfire, leading to disengagement and diminished performance. Instead, Fowler introduces a powerful framework based on the latest research in motivational science, emphasizing the importance of intrinsic motivation. Discover how to cultivate environments where employees find purpose, achieve mastery, and exercise autonomy, leading to authentic engagement, higher productivity, and sustainable success for individuals and teams alike. This book is an essential guide for leaders seeking to foster a truly thriving workplace culture.