Dr. Ziad Ramadan's 'Public Relations' (1998) is a comprehensive guide to the theory and application of building and maintaining positive public image. This foundational text explores the strategic communication processes organizations employ to foster goodwill with stakeholders. It covers essential topics such as media relations, crisis management, internal communications, and the ethical responsibilities inherent in the field. The book serves as an invaluable resource for students and professionals alike, offering clear frameworks and practical insights for navigating the complex world of public perception and corporate reputation management in the modern era.