Dive into the fundamental principles of marketing with Ziad Mohammed Al-Shurman's comprehensive guide. Published in 2009, this book is an essential resource for students and professionals, covering key topics like market analysis, strategic planning, the marketing mix (product, price, place, promotion), consumer behavior, and modern marketing trends. It provides a solid theoretical foundation and practical insights, making complex concepts accessible and applicable to real-world business scenarios. This work is a cornerstone for anyone looking to build a successful career in the dynamic field of marketing.