This academic study by Dr. Hassan Hammoud Al-Falahi investigates the correlation between personality styles (Type A and Type B) and the level of achievement motivation found among university faculty members. The book delves into how these distinct personality traits—such as competitiveness, time urgency, and patience—can influence an academic's professional drive, research output, and teaching performance. It provides critical insights for educational psychology and institutional management, aiming to understand the underlying factors that contribute to faculty success and satisfaction within the demanding environment of higher education, offering a valuable resource for academics and administrators.