Adam Alter's 'Drunk Tank Pink' explores the hidden forces—from colors and names to locations and symbols—that subconsciously influence our thoughts, feelings, and behaviors. The social psychologist uses fascinating research and real-world examples to reveal how subtle environmental cues shape our decisions, motivations, and perceptions without our awareness. The book delves into how a shade of pink can reduce aggression, why difficult-to-pronounce names affect careers, and many other surprising ways our environment molds our minds. It's an eye-opening journey into the invisible architecture of human choice.