In 'The Cold War on Arab Being, Part 3: The Assault on Identity,' Mokhtar Al-Ghouth meticulously explores the insidious tactics employed in a sustained cold war against the very essence of Arab existence. This volume specifically delves into how Arab identity, a cornerstone of its civilization and heritage, is systematically targeted and undermined. Al-Ghouth uncovers the various forms of intellectual and cultural aggression, detailing their impact on the collective consciousness and sense of self. The book serves as a critical examination of the challenges facing Arab societies in preserving their unique character amidst relentless external pressures and internal transformations, urging readers to reflect on the importance of safeguarding cultural heritage and authentic identity in an increasingly complex global landscape.