Complete control and simplicity of use. Pure Light Cream works well with all lifting techniques and offers the highest level of control. Its cutting-edge formula, enhanced with eco-certified Active Shine Complex and Inca Oil for more hydrated, nourished, and shinier blondes, protects the structure of the hair. Because of its unique creamy texture, the natural active principles are transported more effectively and the product is applied and adhered to better. It raises one to seven tiers.