Wow Skin Science Perfect Color Protection Shampoo will provide your hair color with advanced protection against early fading and gloss loss. Because of its potent sunflower seed biolipid-powered protective antioxidant-rich formulation, hair color stays glossier and brighter for longer. Biolipids from sunflower seeds enter hair shafts, help lock in moisture and color, and smooth rough cuticles to reduce fading and boost gloss. Formulation that is 100% bioactive and free of mineral oils, parabens, and hazardous sulphates