use:

Apply the product directly to the face and create vertical “streaks” with downward movements.

Apply with a sponge, brush, or your fingers. Use a dry sponge for more coverage or a wet sponge for more precise results.

For maximum coverage, use a makeup brush.

Use light and dark shadows to define the face. With a darker shade, “sculpt” your face and create depth and definition.

Using light shadow, create targeted points of light, to bring out your best features.