Removes product buildup, smooths frizz, and thoroughly cleanses hair to leave it strong and healthy. It is also free of gluten, sulfates, parabens, and phthalates. Since ancient times, olive oil has been used as a potent natural ingredient to give hair strength and a brilliant shine. This well-balanced combination of vitamin E, keratin amino acids, and extra virgin olive oil deeply cleans hair, leaving it softer, stronger, and easier to style.