How to apply After shaving, apply the men's aftershave balm right away, being sure to cover all of the shaved area. Do you want to calm your face, stop skin irritation, and reduce redness after shaving? The best aftershave for men is what you've found. Packed with natural ingredients, this men's aftershave lotion absorbs quickly and feels light. It soothes, hydrates, and shields your neck and face without irritating your skin or clogging pores.