Concerning this item Maybelline's Colossal Kajal offers 12 hours of Colossal Intensity wear and care. Smudge-proof, jet black, and touch-up-free! DESCRIPTION OF THE PRODUCT Extra Black, Water-proof, Smudge-proof, and 100% ocular-safe for up to 12 hours Intense color is guaranteed by an exclusive color fix formula. produces a deep black hue that applies smoothly. No smudging after 12 hours of smudge-resistant wear Touch-ups are not necessary. Vitamin E-enriched formula helps to calm the eyes.