This shampoo reduces frizz by gently hydrating and cleansing hair without the use of sulfates or sodium chloride. It enhances the general condition of your hair, making it lustrous and silky, and can be applied every day. SUMMARY This hydrating shampoo with keratin infusion adds and locks in moisture while gently removing residue build-up on all hair types. Hair that is healthy, hydrated, stronger, and glossy is the end result. - Free of sodium chloride and sulfates - Gently cleanses and gets rid of buildup Smooths and shines hair by reducing frizz - Natural components support the health of your hair - Work our hydrating moisturizing shampoo into damp hair to start. - Next, create a thick froth. Thoroughly rinse, and repeat as necessary. KERATIN: Strengthens and replenishes hair, preventing breakage and bringing back its elasticity. ALOE VERA: Calms the scalp and hair